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Marketing Services

Welcome to Applied Hi-Performance Products Marketing Services

Applied Hi-Performance Products (AHPP) Marketing Services was founded by Noel J. Schanilec, Owner / Manager, out of a need to bring the partnership of Motorsports and Corporate America together for developing expanded marketing opportunities. Noel comes with over 36 years of marketing experience in the Motorsports Industry. It is AHPP's goal to provide business to business opportunities that will enhance your marketing experiences and provide motorsports teams with a venue to attract an expanded brand loyal fan base. Our company is dedicated to managing the entire partnership and we will work with all parties to ensure an effective relationship. We also offer a full line of marketing services and products to help your company become a leader.

Areas of Expertise
Primary and Associate Sponsor Placement
Sponsor Activation at Events
B2B Connections in any Designated Industry Segment
Public Relations to Include Traditional and Social Media
Motorsports Marketing

Motorsports Sponsorship Packages:
We appreciate your enthusiasm for motorsports and are confident that we can work together to tailor a program to meet your marketing needs and enhance your business strategies...we put the entire program together for you. As a sponsor in motorsports, you get live national media exposure via television, radio and newspaper along with brand exposure in motorsports licensed publications and programs. There is no greater impact on consumers than to have a motorsports driver represent your brand and promote your product. Applied Hi-Performance Products Marketing Services will work with your company to build a sponsorship package that fits your marketing and advertising needs and budget. The sponsorship package that we develop together will bring extensive brand recognition to your company.

Services We Offer:
• Sponsorship Proposals
• Contract Preparation
• Contract Negotiations
• Endorsements
• Driver Resumes
• Public Relations
• Motorsports Event Planning
• Press Releases
• Marketing Strategies
• Budgeting
• And more!!

Benefits of Motorsports Marketing

• Motorsports is an exciting way to market your business
• Increased product and services visibility
• Increased brand loyalty and recognitions
• Distinguish your company product or brand from your competition
• Business networking opportunities
• Leaves a lasting brand impression on brand loyal buying consumers

Motorsports Marketing Statistics
Motorsports marketing, advertising and sponsorship is the fastest growing worldwide marketing outlet.
Motorsports is America's #1 growing spectator sport.
Over 70% of motorsports fans affirm that sponsorship influenced their purchasing decision...this is the highest percentage of any professional sport.
Motorsports fans listen, read or watch racing related items each day through television, radio, print articles and the internet.

Market Demographics:
• Over 54% of motorsport spectators have annual incomes in excess of $53,000
• Over 25% have a college degree and are employed in professional or managerial positions.
• Gender mix of 64% male fans and 36% female fans
• Over 66% of motorsports fans are married

Professional Motorsports Associations
There are many profession and amature motorsport associations to fit all budgets and marketing needs such as:

• NASCAR
• Late Models and Sprints
• World of Outlaws
• Go Karts – World Karting Association
• AMA Motorcycles
• Monster Trucks
• Snowmobiles
• And more!

Driver, Team and Mechanic Search Services
Are you a driver looking for a new team to drive for? Perhaps you are a team that is looking for a new driver. Let the experts at Applied Hi-Performance Products handle the search for you. Noel J. Schanilec, is well prepared to search out the best situation for all involved. If you are in need of finding a new team to drive for, we will complete a search based on your requirements. We will interview teams that fit your needs and provide you with a comprehensive report so an informed and proper decision can be made. If you are a crew member looking for a team to wrench for, we will complete a detailed search based on your requirements.

Our Mission
To work with you to promote your company and products and to provide the maximum exposure possible through our valued partnership...you will receive great value for your investment. Motorsports is an exciting way to promote your business...so let me work for you to find the best match that will help you or your team excel.

Fees/Commitment
AHPP operates on a monthly retainer model with the first three months guaranteed, transitioning to a month-to-month schedule. AHPP recieves a commission for any sponsorship sold for the life of the sponsor agreement. Please call us for more details.

For more information please see call Noel at 218-791-4267.